Every so often SEO professionals produce a list of what they believe to be the top factors influencing search engine rankings. The latest update to this list of proposed factors looks much like past lists, focusing on traditional factors like links, content, HTML tags, and domain registration age, and some new ones like geographical factors and personalized search history. But one term might be new to many people: link velocity.
Link velocity refers to the speed at which new links to a webpage are formed, and by this term we main gain some new and vital insight. Historically, great bursts of new links to a specific page has been considered a red flag, the quickest way to identify a spammer trying to manipulate the results by creating the appearance of user trust. This led to Google’s famous assaults on link farms and paid link directories.
But the Web has changed, become more of a live Web than a static document Web. We have the advent of social bookmarking, embedded videos, links, buttons, and badges, social networks, real-time networks like Twitter and Friendfeed. Certainly the age of a website is still an indication of success and trustworthiness, but in an environment of live, real time updating, the age of a link as well as the slowing velocity of incoming links may be indicators of stale content in a world that values freshness.
This puts Google and other search engines in a tight spot for determining the relevance of any given destination. With information suddenly so viral and speedy, bursts of links to content are key indicators of freshness and what is at the top of mind for searchers. That means the balance has changed, and we may have caught Google in an awkward stage of transition.
Source:webpronews.com
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